How many of these seven (7) elements did you consider in your business card design?
As you likely already know, almost any business card will have at least a name and some contact information but there are some clearly essential elements for a good effective business card.
1. A Person’s Name!
It’s pretty much accepted that a business card should have a name on it, if you want someone to contact you again that is.
2. A Company Name!
If your name doesn’t remind your prospect, maybe a company name will? Seriously, just about all business cards have a company or organization name.
3. Additional Contact Information
The following are some basic contact information types to consider for a business card. You could have one, two or more of these things on your card.
If you want your prospects and clients to know where your business is and come to you then you have an address on your card. If your have a web-focused business card and only do business online, you may not need to put your address.
3b. Phone Number(s)
These can include voice, fax and cell numbers, but really only put the ones that you want to be contact on. If you do business in more than one place, or expect to have prospects and clients from other places, don’t forget to put country codes and/or area codes as well.
3c. Email Address
If you want prospects and clients to be able to send email to you, then you need to include an email address. This is especially important for a web-based business that doesn’t have many other contact options.
3d. Website Address
If you want people to visit your website, then include this on your card. Again, this is more important for a web-based business, but almost every business has a website now as well.
4. Job Title or Role
This helps people better understand your role in the company.
5. Description of the Business
A tagline or brief description can be useful when a business name is somewhat ambiguous or doesn’t clearly convey what the business does. Taglines can also explain benefits of doing business with you.
6. Company Logo
Especially handy when focusing on branding, keep it consistent with other marketing materials so you don’t confuse people.
7. The Right Font Size
When getting all of the information you want on your card, you may be tempted to shrink things down to get it all to fit. Don’t do it! Keep the font so that everyone in your target market can actually read it.
I hope these tips help you learn about business cards.