7 Elements Your Business Card Should Have

How many of these seven (7) elements did you consider in your business card design?

As you likely already know, almost any business card will have at least a name and some contact information but there are some clearly essential elements for a good effective business card.

1. A Person’s Name!

It’s pretty much accepted that a business card should have a name on it, if you want someone to contact you again that is.

2. A Company Name!

If your name doesn’t remind your prospect, maybe a company name will?  Seriously, just about all business cards have a company or organization name.

3. Additional Contact Information

The following are some basic contact information types to consider for a business card.  You could have one, two or more of these things on your card.

3a. Address

If you want your prospects and clients to know where your business is and come to you then you have an address on your card.  If your have a web-focused business card and only do business online, you may not need to put your address.

3b. Phone Number(s)

These can include voice, fax and cell numbers, but really only put the ones that you want to be contact on.  If you do business in more than one place, or expect to have prospects and clients from other places, don’t forget to put country codes and/or area codes as well.

3c. Email Address

If you want prospects and clients to be able to send email to you, then you need to include an email address.  This is especially important for a web-based business that doesn’t have many other contact options.

3d. Website Address

If you want people to visit your website, then include this on your card.  Again, this is more important for a web-based business, but almost every business has a website now as well.

4. Job Title or Role

This helps people better understand your role in the company.

5. Description of the Business

A tagline or brief description can be useful when a business name is somewhat ambiguous or doesn’t clearly convey what the business does. Taglines can also explain benefits of doing business with you.

6. Company Logo

Especially handy when focusing on branding, keep it consistent with other marketing materials so you don’t confuse people.

7. The Right Font Size

When getting all of the information you want on your card, you may be tempted to shrink things down to get it all to fit.  Don’t do it!  Keep the font so that everyone in your target market can actually read it.

I hope these tips help you learn about business cards.



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Excellent Tips For A Successful Small Business

Has the decision to start your home business enterprise been made? You can take control and do work that you enjoy. If you want to achieve success, however, you must treat your business as a real job. Reduce the stress on you and your family by considering the ideas below.

Remember that you can deduct expenses incurred entertaining clients, including things like treating them to dinner during a business meeting. Meetings with business associates are deemed legal business costs. Any expenses involving clients or potential clients are normally tax-deductible only when they can be deemed as a paying or likely to pay in the future client, so exercise caution.

Your home business with benefit from a phone line that is separate from the phone line your family uses. You don’t want your child answering your business phone, and you want a separate message box as well.

Having a dedicated office space is an important part of any work from home business. A space that is free of distractions allows you to work more efficiently.

Keep track of what you are spending and earning by opening a separate account for your business. Keep all of your business expenses going through this account, and all of your personal finances out. By doing this, you will keep track of your company’s finances easier. For purchases like office supplies and miscellaneous expenses, use a separate business credit card.

Have business cards printed. There are some Internet sites where you can get business cards for free. Include all of your important information, such as your business name, your name, contact number, email and website address. You should also list your email address and website. This helps make it easy for customers and prospects to contact you.

Financial records pertaining to your business must be complete and accurate. If an IRS or local audit occurs, you will have to provide proof of income and expenditures. Good records also allow you to keep track of your business and how well it is doing from month to month.

Having the support of family and friends will also increase the chances of succeeding in your home based business. It can be very hard to start a business out of your home. The success of your home business depends on the support and help from your family members.

To have a successful home based business, you need to feel confident when promoting yourself. Owning your home business means that you will have to talk it up to a lot of possible customers. It is important that your customers find your business and its offerings to be of impeccable quality. You must be comfortable with self promotion if you want your business to be successful.

The world is constantly changing, and you need to be prepared. Looking to past success may keep you looking back and prevent present action. Instead, it is important that you concentrate on events which will occur the next day or week. Being prepared is essential for good trading. By doing this, you won’t find yourself surprised.

You can only truly grow your home based business by taking some chances. New ideas have the ability to change the direction of your business at the right time, and could mean growing your business quickly. Unless you try new things in your routine, you may miss out on better, more effective options.

Keeping accurate records regarding your production costs is key to being successful. Try to get at least double the production cost. Depending on what’s being offered, some companies can ask for triple the cost.

Are you thinking of selling books that are used from your home? Many online sites allow you to put used books up for sale. Check out all of them. Choose websites that are easy to use, reliable, and that have good relationships with their book sellers. Price might not be a good indicator of sales. The costs may be higher then anticipated when you look into it.

Even though your business is run from home, you still need to have a regular, daily work schedule. Failing to do this could lead to you becoming overworked and spending less time with your family. This can lead to break downs in relationships and even mental collapse. It may seem hard to stay on schedule in the beginning. But when others understand you are working, they will be more likely to leave you alone. Let them know when you have time for them.

By using the ideas that you have just gone over you should have a great experience with your home business enterprise. Running businesses from home is like most things in that preparation is key. Your new business will hopefully become that picture of perfection you have been painting all along.

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