Guidelines for Exporting Planning

Before exporting a product, you should evaluate the export readiness of your business. Further export planning must only be carried out if the assets of your business are good enough for export.

There are several procedures which you can use to evaluate the export potential of your business. The most common method is to find out the success of your product in a local market. It is observed that when a product has survived in a local market, there’s a relatively good chance that it will also be a success in the international market.

Also, you need to examine the unique features of your product. If such features are hard to duplicate in the international market, then chances are it will be accepted and patronized abroad. This is because a product that is unique usually has less competition, and the demand for it can be pretty high.

Once you’ve made up your mind about selling your product abroad, the next step you will take is to create a good plan for export. While you’re planning an export technique, it’s always more ideal to come up with a practical and flexible plan for a sustainable and profitable export. As you increase your knowledge about export business and your business’ competitiveness, your export plan will become more detailed and complete.


The main objective of a typical export plan is to:

• Know exactly what you like to achieve from exporting;

• Determine what activities you need to undertake in order to successfully achieve your objectives;

• Include the mechanisms for measuring and reviewing progress;

• Help you be focused on your goals.

Your plan must be considered and written as a management tool and not as a static piece of paper. Objectives in your written in your plan should be compared with actual results to find out the success of various techniques. You must not hesitate to make some modifications to your export plan and make it more specific, as new experiences and knowledge are obtained.

Other Export Planning Tips

• See to it that your primary staff members are committed to the plan.

• Assign clear and specific duties and responsibilities to your staff for individual tasks.

• Seek good advice and test your export plan with advisers.

• Do not make a bulky document that stays static.

• Review your plan often with your advisers and the members of your staff.

• Never use timelines that are not realistic, and review them regularly, as they often slip.

• Know any changes, such as new taxes on export or change in the rules and regulations of export.

After having a good export plan, you have to choose a experienced and reliable freight forwarder in Perth. Visit Seatram and get your products shipped on time, at the right destination, and undamaged: