Why Branding Design Is Different From Web Design

In order to establish a secure place in today’s fierce business competition, it is important for a business organization to ensure that its marketing campaign is strong and effective. There are two areas of design that every business must focus upon and that is print and web design. They are not similar and they are different in certain aspects. When it comes to marking out an advertising and marketing campaign for your business important consideration should be given to both these two vital segments of designing in order to derive the maximum benefits from both.

Print design adds functionality to any company’s products because brochures, estimates, and letterheads should all project the right image. When it comes to website design really persuade people to buy from you? Or are they using it for information only? Or is it invisible to most prospects? Not only should you ensure that the graphic designs, logo and colour scheme match your overall marketing concept, but you also need to make sure the site is easy to navigate, and in addition to giving information, encourages people to buy there and then.

Though print design may seem very similar to web design there is a consideration difference between the two. Print design relies on eye-catching graphics and good text, but like your website every printed document needs your creative branding. One thing you need to watch is that the resolution of a web page is much lower than that of printed designs. You also need to take into account people who have older computers which cannot display the images with as many pixels as later ones. These are still potential buyers.

Therefore, when you look for firms to provide print design and web design services, take these factors into account. In most cases, you will do better if you start looking for a different type of firm to design your website as your brochures.

4 Very Successful Direct Marketing Methods And Become A Successful Small Business Overnight

Do you own a small business? Do you struggle to get recurring trade from your present client base? If these are questions that you need an answer to the following 4 successful direct marketing methods may just transform your organization and help you become a successful small business overnight.

Marketing via email to your client base has the potential to drive repeat sales, referrals and increase the lifetime value of your client. It is very affordable. However just because it’s affordable doesn’t mean its that easy. You see I consistantly come across small businesses making the same errors because they don’t follow or include any successful direct marketing methods.

Here 4 highly successful direct marketing methods that will help you generate more responses from your customer base. You will be flabbergastered by the results:

1. Folks continually seem compelled to reply to your ad coupon when there is a free prize or gift being given away. Nearly all people get excited when they see or hear the word free, particularly when it is for something they have on their radar. This is why it is such a sturdy word to contain in your copy to your reader. Get some mileage out of your free gift by not giving it away immediately.
2. Remind your reader of the troubles they may be experiencing. By showing them a possible solution to their snag you set yourself as the expert thus you become part of the answer to their snag. By asking questions they can only answer either yes or no.
3. A case study showing before and after always gets attention. Folks are partial to to examine a good success story and if your ad copy is compelling enough your reader will actually imagine themselves in the tale. By using photographs so as to highlight the before and after when the snag was resolved after a customer uses your product or service is exceptionally convincing.
4. Make a list of all the celebs and stars who did benefit from using your products and services. Including their names will add credibility and a touch of pizzaz to your ad copy. If you have photos or a personal testimonial your response with be catapulted into orbit.

So the next time you sit down to begin creating your direct marketing campaign be sure to add in one or more of the highly successful direct marketing methods and watch as your marketing campaign generates many leads and increased sales so you have a successful small business.