Most internet marketers spend all of their advertising dollars investing in a variety of web-based marketing techniques. How much do you spend every month on things like PPC advertising, outsourcing SEO, paying for ezine or banner ads or other online marketing methods? With all of your internet-based marketing efforts, have you perhaps ignored all of the ways you could be marketing offline? You should keep in mind that potential customers are all over! The key point is that if you only use one type of marketing, you are going to be bypassing lots of people who get their information elsewhere! So what’s the best way to start marketing offline? Marketing offline is not hard, so let’s look at some good methods that will help you begin.
Everyone has, at one time or another, browsed the classified ads of their newspaper. Online marketers commonly use websites such as Craigslist and USFreeads; perhaps you’ve tried these as well. Have you thought about taking out an ad with your local newspaper? What many online marketers don’t realize is that they would have to write about twelve online ads to get the same number of potential customers as a good, three line classified ad in a newspaper. While you do have to pay to place a classified ad in a newspaper, this is really insignificant if it brings you more sales than an online ad. By doing this you’ll be reaching a whole population of people who read papers but don’t have computers; they can, of course, go online at the library or internet cafe if they want to visit your website or buy from you!
Don’t forget about the basic business card. One tactic is to strategically place your cards in library and bookstore books that are related to your site’s topic. All it takes is for you to do is pull a book off the shelf shuffle a few pages, in conspicuously place your card in, and then return it back to its spot. Don’t worry – you probably won’t get in too much trouble if you get caught – probably nothing more than a strongly worded warning!
Adding your ads to the bulletin board you come across in libraries and grocery stores is another technique that shouldn’t be ignored. You almost never have to pay money to advertise on these spaces. Fliers are effective because people it is there for people to write your site’s URL down or take the flier itself home with them. Most visitors take a quick scan of the boards to see if there is anything of interest to them; use this knowledge to create an eye-catching flier. You could bring in hundreds or even thousands of dollars in business by advertising on local bulletin boards!
Your website doesn’t have to be supported by only traffic that you find online. Offline marketing is a goldmine for the internet marketer who is willing to use a small amount of creativity to make his business grow. As an internet marketer you become used to spending so much of your time on the internet that you forget that everybody else doesn’t. By combining both offline and online marketing you will achieve far greater results than those who are stuck on only internet marketing and you will only outgrow them with time. Why not take advantage of every audience that is available to you?
We hope that our readers enjoyed reading this article about offline marketing which was sponsored by Label Planet, a UK online retailer of labels on A4 sheets. If you are in the market for blank sheets of cassette labels, freezer labels or maybe return address labels then you are sure to find a broad selection of labels at low all-inclusive prices.
Getting the Drive to do it
Sometimes, it is truly tough to motivate yourself when you work from home. The majority of days I do not have an issue getting all of my work finished and keeping on task, yet recently I have found myself procrastinating a good deal.
I personally believe it has to do with the fact that while my Wrap Bracelet online business is profitable, I’m not really challenged sufficiently by it. Don’t get me wrong I have got a lot of tasks that I could be doing, but it’s the stuff that I find to be really monotonous and tedious. One example is marketing, I don’t like online marketing, nothing and I mean absolutely nothing about advertising myself or my Bracelets is attractive to me. I know this is a bad attitude to have, and I have made an effort to put a positive spin on it but when I sit down to get a game plan together my mind goes blank and I find something different to do. I am aware I’d generate a lot more profit if I decide to put even a tenth of the effort into online marketing. The outcomes are not always instantaneous, like when I make a new bracelet. So I feel like anything that I do does not work.
I’ve got to find ways to market my bracelets because I am quite pleased with the work I do, and I really want people to see all of the thought and care that I put in my wrap bracelets. I want them to enjoy wearing them as much as I love making them. To help motivate myself I am going to teach myself a different bracelet making process. It will offer my customers more options and styles to select from. As a bonus maybe it’ll get me fired up enough to advertise them using the many advertising abilities that I possess, but up to this point refuse to actually put into practice. Come to think of it, even crafting this post regarding my awesome procrastinating skills has stimulated me a little bit.
In today’s world of opportunities, it can be very cut throat to be competitive in many businesses. None more so than online marketing. There is however a very good way to succeed in any industry and that is simply to know how to turn passion into dollars. How does this work? It is quite simple.
With all the corporate greed and money grabbing going on in today’s world, there are mysteriously some pieces missing in some people’s businesses. That is integrity. We can throw in many other key ingredients, especially when it comes to Wealth Creation, but that is one of the most important ones. How do we apply this passion? Easy! It is a case of doing what you are most passionate about. If you can keep your passion fuelled, then you will have the best at heart for yourself and the customer. When you care about your reputation, you will automatically look after the customer too.
So where do we get this kind of information to build our marketing knowledge and at the same time incorporate honesty into it? One outlet is an Internet Marketing Forum where you mix with like minded people that are not self promotional and who care about helping you succeed. If people understand that teaching is the fastest way to grow, in a very accelerated way, then they go out of their way to show you the best online marketing tips there are in their arsenal. It is even better if the know how to incorporate honesty into the equation.
So start thinking about the best way to improve your business and mingle in with people who really care about your success. It is imperative to not only be successful for yourself but also to improve consistently and provide the best possible service with passion in your belly.