Home Staging Pitfalls to Avoid

Trying to sell a home is both a stressful and exciting experience. Many homeowners stage their home to make it appealing to potential buyers, but home staging isn’t always as simple as it sounds. Making mistakes is very easy, but don’t worry because they could be avoided. The following are common pitfalls to avoid:


1. Making Your Home Look Overly Personal:


Keeping or putting certain personal touches on the house is a good way to make your home feel more like you. But allowing your personal style influence the look of the property is better left for when you plan to live in it. To appeal to home buyers, you want to keep the home as neutral as possible. 


Pack up all of your personal items. Replace the wall of framed photos of family and relatives with a few neutral frames such as artwork. Let the people viewing the property for sale envision themselves in your house in a neutral space that is not influenced by your personal style. 


2. Trying to Cover up Major Defects in the House:


Without a doubt, there are specific home staging approaches a room needs, but you you should not try to hide ugly molds on the wall with a big piece of art. It’s not only being dishonest but you can also be legally held accountable for not revealing significant things when selling the house. It’s very tempting to use home staging to hide any major defects of your property. Repair any big defects and take advantage of home staging to maximize the overall look and appeal of an already adorable house.


3. Over-staging or Under-staging the Property: 


Consider purchasing or borrowing certain pieces to style the house if the rooms aren’t full enough. But do not overdo things. Otherwise, a space will look cluttered or worse than before you styled it. Keep everything neutral and simple. But if you have empty rooms in your property, it is very important not to leave them like so. An empty space could feel open, but cold at the same time. When potential buyers walk into a room, they want to imagine themselves cooking food in the kitchen, happily relaxing on the couch, or enjoying a warm bath in your master bath. But if a room is left empty, it leaves much to the imagination and many home buyers simply don’t have an easy time imagining. Stage or style any empty or open rooms so they look appealing and stylish, and will make people want to hang out in that certain area.


If you are looking for certified, reputable home stagers, or you’re looking for quality, stylish furniture for hire, simply visit Castle’s Company by following the link.

Using Media Kits To Improve Your Site And Get More Website Traffic

In PR, many professionals deal with the reality that, no matter how fantastic their stories are, many of them either end up in the trash or shelved for the distant future. When the submitted article is discarded, the message of the article is not being received as you intended. So how do you get your articles submitted and published?

You use online PR tactics using the advantages of the internet. Set up your own site to allow the internet world access to your articles. Make the site media friendly enabling you to get your message to the masses.

Start out by planning the design and layout including all the content for the website. Use one of the most widely used techniques of reviewing a competitor’s site to gain some ideas that you can incorporate to your site that will make it more effective. Look at several different sites to gather different ideas.

The construction of the web content is crucial for the projection of the site on the web and increasing website traffic. The search engines use the content to locate the site within all of the other millions of websites relating to the same product or business. The better you write the content the more you will have higher rankings with the search engines. Remember to keep the content user-friendly and in this case, media friendly.

Keep the content for the website standardized. Be consistent and always accurate with the information you use. Use a specific style for the entire site with short paragraphs and use bullets whenever possible to highlight the desired information.

Avoid using the home page as the focus of the site if you are selling a specific product on another page. Use the product page as the landing page for the links used to the site so the customers have instant access to the information versus needing to search the website for the desired information. This is one way of making the site user-friendly.

Avoid using too much media on the site, this is overwhelming to some people and will chase them off causing you to lose a potential customer. Using too much media will also take from the written content. Leave special page for the media so the site visitor can use the page at their own discretion.

Try to cultivate a personal style for the site and media. Use your own personal style to add a flare to the media and content. Use sensible things on the site that will gain the interest of the visitors while also providing critical information.

When using media kits on the website, think about how the information will be interpreted so you do not offend anyone instead of gaining their interest and respect. There are many different means of media to improve your site that you can use as a plug-in through your web host or as an added feature. Find the right type of media feature such as videos to provide information and entertainment for your site and you should get more website traffic.