The internet is a powerful marketing medium but it is only one of many. In fact, using only online methods to promote your products and services is pretty bad business sense. There is so much changing in online marketing right now that it would be sensible to mix offline methods into your business; not only will it become more stable but there are more opportunities available to market.
Not only will offline marketing expose your business to more customers but it will also be a chance for you to introduce physical products to your site since that is what most offline people are used to buying. To advance as a marketer you have to learn to use every traffic source that proves to be profitable. And in order to meet your goals and pass them you need to consider offline marketing as the logical solution. Read on to learn about several of the offline tactics that works on everyone: even you.
Direct mail is still an advertising technique with huge potential. This is the classical advertising technique of simply sending a brochure or postcard to people via the postal service. You can use your computer for one part of this process: creating and printing the letters or postcards, which will cut down on expenses. Another way to save on expenses is to use postcards, which cost the least to mail out.
A good way to start attracting clients to your business is to target business owners who operate regular businesses in the niche that you are marketing to. Depending on your niche, it might also be worthwhile to send out direct mail to people other than business owners as well. Before you get started with this plan, research your local laws about sending out unsolicited mail.
Try leaving your business card in books at the library. A very effective way to use these cards is to find books at a bookstore or library that are similar to your site and then insert one of them in each book. These places don’t want you doing this but if you are in a larger building then you will probably go unnoticed. Don’t worry – you probably won’t get in too much trouble if you get caught – probably nothing more than a strongly worded warning!
Place an ad in the phone book. Internet marketers overlook this basic resource as a suitable place to advertise. Many internet marketers assume that too many people don’t use phone books anymore but that is only speculation and I doubt if its true. No matter the case, all of the large phone books have an online version as well.
You can benefit from placing ads in both! Buying an ad in the phone book as well as listing space is the best way to maximize your exposure in the books. Now that there is an online version; phone books are even more powerful than before.
There are so many ways to market your business to an offline clientele. The only limit to offline marketing is your imagination. With a little creativity, you can market your business to anybody! Nowadays, there are senior citizens taking classes, hosted by the public library and other organizations, that are teaching them to use the internet; you can reach people like this with offline marketing. If you can learn to use other mediums along with the internet to create a far reaching system then you are starting to get a feel of what marketing is all about. The success of your business cannot be limited to the business you bring in through online methods. If you want to join to ranks of the marketing elite then you should give offline marketing some serious consideration.
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