Have You Heard About Pay For Performance SEO Yet?

What Is Pay For Performance SEO?

Pay For Performance SEO is a search engine marketing service where you only pay for rankings or pre defined goals once they are achieved. With business in the grip of economic crisis, committing to high-priced SEO services is something that many website owners and webmasters putting on hold.

Guarantees of speedy results and top rankings often ring hollow when SEO clients pay due diligence on a potential SEO partner. In the world of SEO if it sounds too good to be true it definitely is. So with a tightened marketing spend companies are looking beyond the bluster of the SEO and demanding SEO results rather than just SEO services.

Pay for Performance SEO makes use of a results based pricing model rather than simply ’time on job’.  Although time and effort are necessary components of a successful SEO campaign in no way do they guarantee results or worthwhile ROI.  Pay for Performance SEO breaks down the SEO process into a set of KPIs (Key Performance Indicators) or goals that act as a roadmap that tracks the success of a SEO campaign. 

These KPIs are based on Gap Analysis that assesses your websites actual performance (benchmark) against potential performance (campaign goals). By tracking KPIs it is possible to track the progress of a SEO campaign and identify when key strategic goals have been met.

Campaign costs are spread over these KPIs and pre arranged payments are made as each KPI is successfully achieved.  Pay for Performance SEO removes much of the risk normally associated with Search Engine Optimisation by ensuring that key campaign objectives are met before payment is made.

Driven by the current economic climate, potential SEO customers are demanding higher levels of accountability from SEO Companies, Pay for Performance SEO is one way to achieve this. Although not every SEO company offers a Pay for Performance option it is becoming more common, so shop around.

Pay For Performance SEO

There are millions of websites on the internet today, every company in your industry has one and everyone wants top search engine positions. Unless your pages can be found within the first 30 search engine results you are heading for obscurity along with the billions of other pages that make up the ‘invisible web’.  Working with a Professional SEO Company can save you from this obscurity. 

The current recession in the UK means it is more crucial than ever that prospective online customers find your pages, that your marketing message is heard and they complete the goals you have set out for them rather than those of your competitors. However while marketing budgets are getting slashed it can be difficult to justify an investment in SEO that might not show any return for 6 months or more.

Search engine optimisation is expensive, it takes time and no professional optimiser will guarantee rankings. SEO, on the face of it, sounds like a risky investment. The SEO industry, like any other, has had to adapt to the recessionary climate and more SEO companies are offering a Pay For Performance solution. Pay for Performance SEO means that you pay nothing until pre arranged campaign goals have been achieved.

Rather than pay a large upfront payment the SEO campaign is broken down into key strategic steps and a price set for each step. For example some key steps in achieving a first page ranking for a highly prized keyword might include:

  • Rewriting HTML code for efficiency and standards compliance
  • Eliminating problematic URLs
  • Editing page copy and writing effective calls to action
  • Link building

Depending on the campaign specifics there are many other objectives that might need to be met in order to ensure success. The above steps take into account the mechanics of a SEO campaign and promote transparency on the side of the SEO Company.