Both your indoor and outdoor vehicle signage Sydney are a direct reflection of who you are as a brand and what your customers think of you. Now, you are ready to open your business and have got the product, chosen the location and hired the staff to take your business to the next big level. But, when it comes to the business sign, you shouldn’t be left unplanned. Starting off your business with a great sign is vital and helps you to achieve the result you want. According to the U.S. Bureau of Labor Statistics, about half of all small businesses don’t survive more than five years. It’s best to get it right the first time.
A study by FedEx Office says, “Nearly 76% of consumers said they had entered a store they have never visited before, based on its signs.” Moreover, over two-thirds (68%) have purchased because a sign caught their eye. Three out of four consumers say that they have told someone about a store based simply on its signage.
Most businesses spend thousands of dollars in different forms of marketing. But, they often fail to realize that outdoor signs Kansas City should be a part of your overall advertising plan.
Here are a few tips that help you to guide through the process of making creative signage for your business and prevent mistakes.
If you don’t have a business logo, it would be relatively hard for a sign company to build a great sign for your new business. Talk to your sign company to figure out what type of the logo fits your business and how to incorporate your ideas for more positive results.
Sign Criteria of Lease Document
In most of the cases, lease documents contain provisions that are not current or rigidly inflexible. This limits the type of sign you can install on your business premises. So, before signing the lease document, read and ask questions to clear your doubts.
Local Sign Ordinance
For an exterior business sign, every municipality requires a sign permit. So, educate yourself on the local sign ordinance before you start planning the design of your new business sign.
Know About Different Signs
From channel letters to light cabinets, there are many different types of signs in the industry. Study the different types of business signs in Kansas City before committing to a sign you might later regret.
In the study called Impact of Color in Marketing, researchers noted that up to 90% of snap judgments made about products are based on color alone. Also, Entrepreneur.com reports, “It’s easy to make a mistake when it comes to color.” So, it is very important to note that colors play a major role in designing the success of your business sign.