Do you own a small business? Do you struggle to get recurring trade from your present client base? If these are questions that you need an answer to the following 4 successful direct marketing methods may just transform your organization and help you become a successful small business overnight.
Marketing via email to your client base has the potential to drive repeat sales, referrals and increase the lifetime value of your client. It is very affordable. However just because it’s affordable doesn’t mean its that easy. You see I consistantly come across small businesses making the same errors because they don’t follow or include any successful direct marketing methods.
Here 4 highly successful direct marketing methods that will help you generate more responses from your customer base. You will be flabbergastered by the results:
1. Folks continually seem compelled to reply to your ad coupon when there is a free prize or gift being given away. Nearly all people get excited when they see or hear the word free, particularly when it is for something they have on their radar. This is why it is such a sturdy word to contain in your copy to your reader. Get some mileage out of your free gift by not giving it away immediately.
2. Remind your reader of the troubles they may be experiencing. By showing them a possible solution to their snag you set yourself as the expert thus you become part of the answer to their snag. By asking questions they can only answer either yes or no.
3. A case study showing before and after always gets attention. Folks are partial to to examine a good success story and if your ad copy is compelling enough your reader will actually imagine themselves in the tale. By using photographs so as to highlight the before and after when the snag was resolved after a customer uses your product or service is exceptionally convincing.
4. Make a list of all the celebs and stars who did benefit from using your products and services. Including their names will add credibility and a touch of pizzaz to your ad copy. If you have photos or a personal testimonial your response with be catapulted into orbit.
So the next time you sit down to begin creating your direct marketing campaign be sure to add in one or more of the highly successful direct marketing methods and watch as your marketing campaign generates many leads and increased sales so you have a successful small business.