Artists today cannot expect to be discovered if they stay hidden in their studios. Only in the movies does it happen that a reclusive artist, hoping and waiting for fame and fortune, is picked up by a powerful gallery owner or art collector. Films and novels depict this moment of “discovery” as magical and serendipitous but, in reality, this scenario almost never occurs. Today, when people see something they like they go online to get more information about it. This is why having an online presence would greatly help artists who want to gain more exposure and earn money from their work. Both emerging and established artists can benefit from online marketing. Here are a few tips on how you can make the Internet work for you. The type of tv storyboard you create will depend on the video you are making and who is involved in the creative process.
Build your brand
You need to make it happen for yourself. There are not a lot of brick-and-mortar galleries but there are thousands, even millions, of artists seeking to be represented by them. The Internet is a powerful new frontier that offers great opportunities for those willing to embrace it. Imagine limitless resources at your fingertips and a world of potential clientele at your screen. Learn how to represent yourself. Join online networking sites and connect with fellow artists, art collectors, gallerists, and enthusiasts. Establish yourself in online art communities. When interacting with others online, remember to be friendly and courteous. Ask other community members to take a look at your website and make suggestions. This brings me to:
Consider putting up your own website
It doesn’t have to be fancy. Take a peek at other artist’s sites and you’ll know how to design yours. Keep your website simple and, more importantly, fast. If you’re not sure if you can build your own website, consider paying someone to do it for you.
Or, create a free account
Because not everyone is Internet-savvy enough to code his own blog and because hiring a web designer could prove too costly, try creating a free account in an online art community. Apart from being economical and maintenance-free, this option has the added advantage of enjoying more traffic than your own website may have. Websites such as Artyii offers artists free listings and assist in the marketing and logistics of selling your works
Start a blog
Another way to gain exposure is to start a blog that showcases your art. You can write about any exhibits and galleries you’ve been at and post a link to your website or social networking account and, if you’re selling online, to the site where you are selling.
Post your contact info
Don’t make it difficult for others, especially potential customers, to reach you. To protect yourself against spammers and companies that harvest email addresses, create an email account specifically for online marketing of artwork and post it on your blog, website, and art community profile.
Regularly check and answer your email
Check your email at least once a day and respond to queries immediately. Remember that if an interested buyer doesn’t hear from you soon, he may purchase from another artist instead. This article will help you for improving your skills.