E Mail Marketing

Even though you may have a great website, if a person visits and decides to leave, it is more than likely he or she will not come back if you do not give them a reason to.

When visiting ten pages or more a day, it is not hard to forget the names or addresses of one specific site that we might have visited.As any good webmaster realizes, if 1,000 visitors visit your site and never come back, they take all the potential revenue they could spend with them.

Making a profit from those visitors is something you could have done. Still, if you want your customer to comeback, you need to convince them to join your mailing list! Some may say that creating unique content can keep some of the visitors coming back, but very often, unique content is not the solution.

If you really want to have your visitors return to your website, the best way to do this is by having them subscribe to your mailing list. The sign-up process for your mailing list should be a simple opt-in for the visitor that they can subscribe to before leaving the site.

The information that your opt-in form will gather is the visitor’s name and email address. Your mailing list will allow you to follow up with your subscribers through email.

You can get your subscriber to consider your offer, or endorse another offer to him or her. By getting as many visitors as you can to subscribe, you will increase your pool of potential customers and profit.

Try writing articles to boost your list, many people have found this to be a successful method. Readers and publishers of online directories will want to read the information you provide on the expertise of your business topic.

Writing good articles that capture the audience’s attention is the key to a successful viral marketing plan. The articles provide a way to market your product, but more importantly, allow you to show your expertise in the area.

The most important part of the articles is the resource box because it is through that tool that you will build your mailing list. A good website owner uses this resource box as a place to market their skills and the URL of their site.

The URL you include should send visitors to the place on your website where they can sign up for your mailing list in order to maximize the size of your email list. Presuming your articles are worth sharing, eZine will republish them and expose your resource box to many potential subscribers.

Getting your articles to become viral should be fairly easy if you follow these techniques, you should also remember, that once you embark on your list building endeavours, it can become quite obsessive. You will want to learn more as you see the big bucks coming in.