What Is Pay For Performance SEO?
Pay For Performance SEO is a search engine marketing service where you only pay for rankings or pre defined goals once they are achieved. With business in the grip of economic crisis, committing to high-priced SEO services is something that many website owners and webmasters putting on hold.
Guarantees of speedy results and top rankings often ring hollow when SEO clients pay due diligence on a potential SEO partner. In the world of SEO if it sounds too good to be true it definitely is. So with a tightened marketing spend companies are looking beyond the bluster of the SEO and demanding SEO results rather than just SEO services.
Pay for Performance SEO makes use of a results based pricing model rather than simply ’time on job’. Although time and effort are necessary components of a successful SEO campaign in no way do they guarantee results or worthwhile ROI. Pay for Performance SEO breaks down the SEO process into a set of KPIs (Key Performance Indicators) or goals that act as a roadmap that tracks the success of a SEO campaign.
These KPIs are based on Gap Analysis that assesses your websites actual performance (benchmark) against potential performance (campaign goals). By tracking KPIs it is possible to track the progress of a SEO campaign and identify when key strategic goals have been met.
Campaign costs are spread over these KPIs and pre arranged payments are made as each KPI is successfully achieved. Pay for Performance SEO removes much of the risk normally associated with Search Engine Optimisation by ensuring that key campaign objectives are met before payment is made.
Driven by the current economic climate, potential SEO customers are demanding higher levels of accountability from SEO Companies, Pay for Performance SEO is one way to achieve this. Although not every SEO company offers a Pay for Performance option it is becoming more common, so shop around.