So you’d like your web site selling wool to do profitably. You’d like it to score excellent search rankings and change lots of clicks into real sales. Well, you are not alone – not by a long shot. You’ll be in the same situation as hundreds of millions of competing businesses, who all want their sites to get the same results. You’re in immediate competition with millions of web sites that sell precisely the same product as you do. And yet the same web sites selling wool usually seem to come out on top. How?
Recall how successful people are supposed to perform a distinct number of common behaviours – the habits of good acumen? Your site should be doing identical things. Each profitable website has a set of behaviours behind it that set it apart from the competition. If you need your web site to fight it out with the best of them, you need to understand how they work.
Got site? What about audience? Net users won’t come looking for your wool shop simply because you are trying to sell it.
The web is really extremely massive – and it is also crammed, literally splitting, with businesses and websites who supply completely the same thing as you. If you take it at face value, as a numbers game the web is dead and buried. It’s hopeless. There is no way you can make a website to sell a product and simply expect trade to come looking for you.
No – the primary and most guarded behavour of most successful websites is this: do whatever it takes to pull your market through your portal. The most fashionable strategies right now include localised marketing, which ignores the global picture and locks on sourcing traffic in your hood; and the long tail keyword, which disregards broad searches for your product and homes in on on absolutes instead. Both, by reducing your trade down to finely honed slots, ensure that you’ll attract a steady quantity of lucrative traffic through your site.
Sell what you are Search engines are straight edged things. They need you to appear like you supply Toy Story party accessories, else they won’t notice you.
Every website is constructed of code. The code changes frequently – and if it does not alter in line with present search engine “modes” then your web site is going to recede from favour. Think of the trends in programming as fashions in clothing or haircuts. A mullet gives off one idea; a gingham dress another. A search engine “sees” your website by looking at its programming first. If the code “looks” good, i.e. looks like what it is, then your website performs well in results lists.
The aspect of your web site is important too. Customers are wary of web sites that don’t load or perform as they expect them to. Whatever you vend, you need to be sure that your web site presents and runs in the same way as all contemporary web sites: or else no-one will stay around long enough to buy.
Successful existing sites
Would you like to observe all this good technique in the flesh? Search no farther than here.
You can see the trappings of success immediately. Smooth design, easy navigation and a clearly outlined targeted service. Unless you are one of the very few multinational super web sites, then your web site has to appear and work like this one. It must be clear, obvious, simple and sighted at the customers who are guaranteed to take what it sells.
The number one tactic of best performing websites is this: know your limits. The web is not the boundary-less field of eager buyers we all used to imagine it was. It’s a confusing, sloppy mess of a huge marketplace that doesn’t work at all unless you define your limits and work inside them. Our example site has done precisely that – and it’s harvesting noticeable benefits. You could be, too.