Most internet marketers spend all of their advertising dollars investing in a variety of web-based marketing techniques. How much do you spend every month on things like PPC advertising, outsourcing SEO, paying for ezine or banner ads or other online marketing methods? With all of your internet-based marketing efforts, have you perhaps ignored all of the ways you could be marketing offline? You should keep in mind that potential customers are all over! The key point is that if you only use one type of marketing, you are going to be bypassing lots of people who get their information elsewhere! So what’s the best way to start marketing offline? Marketing offline is not hard, so let’s look at some good methods that will help you begin.
Everyone has, at one time or another, browsed the classified ads of their newspaper. Online marketers commonly use websites such as Craigslist and USFreeads; perhaps you’ve tried these as well. Have you thought about taking out an ad with your local newspaper? What many online marketers don’t realize is that they would have to write about twelve online ads to get the same number of potential customers as a good, three line classified ad in a newspaper. While you do have to pay to place a classified ad in a newspaper, this is really insignificant if it brings you more sales than an online ad. By doing this you’ll be reaching a whole population of people who read papers but don’t have computers; they can, of course, go online at the library or internet cafe if they want to visit your website or buy from you!
Don’t forget about the basic business card. One tactic is to strategically place your cards in library and bookstore books that are related to your site’s topic. All it takes is for you to do is pull a book off the shelf shuffle a few pages, in conspicuously place your card in, and then return it back to its spot. Don’t worry – you probably won’t get in too much trouble if you get caught – probably nothing more than a strongly worded warning!
Adding your ads to the bulletin board you come across in libraries and grocery stores is another technique that shouldn’t be ignored. You almost never have to pay money to advertise on these spaces. Fliers are effective because people it is there for people to write your site’s URL down or take the flier itself home with them. Most visitors take a quick scan of the boards to see if there is anything of interest to them; use this knowledge to create an eye-catching flier. You could bring in hundreds or even thousands of dollars in business by advertising on local bulletin boards!
Your website doesn’t have to be supported by only traffic that you find online. Offline marketing is a goldmine for the internet marketer who is willing to use a small amount of creativity to make his business grow. As an internet marketer you become used to spending so much of your time on the internet that you forget that everybody else doesn’t. By combining both offline and online marketing you will achieve far greater results than those who are stuck on only internet marketing and you will only outgrow them with time. Why not take advantage of every audience that is available to you?
We hope that our readers enjoyed reading this article about offline marketing which was sponsored by Label Planet, a UK online retailer of labels on A4 sheets. If you are in the market for blank sheets of cassette labels, freezer labels or maybe return address labels then you are sure to find a broad selection of labels at low all-inclusive prices.