Do you know what a minisite design is? Or have you ever heard of the term minisite design? To put it simply, minisite design is design on a web page where the purpose is to sell your product or to collect visitors’ contact info. Usually minisite design is a term that only Internet marketers know. People outside the world of Internet marketing most likely do not know what it means. If you don’t believe me, I challenge you to ask your friends about minisite design and I can bet that they don’t know anything about it.
You might argue that you can write a sales letter for your product and slap up some kind of plain HTML page without any design at all. However, if you think deeply, do you really believe that website visitors will trust you when you are selling your product or service on an ugly web page? I wouldn’t believe and I strongly believe you agree with me on this point.
The same thing goes for squeeze page with an ultimate footer ad. Having a professionally designed, nice looking squeeze page will increase your credibility, thereby increasing your opt-in rate. For this single reason alone, you ought to really get a minisite design done by a professional. It’s really a pity if you say to yourself “I want to have an internet business” when your minisite design is really bad.
Now, you may think that you want to design a minisite by yourself. Well, the answer is NO you really don’t want to do it yourself. This is especially true if you don’t know a thing about graphic design. There are 3 reasons for this. First, your design is most likely very bad. The second reason is that you’d spent a lot of time trying to learn how to design and the final output (your design) will still be very poor anyway. Your time would better be spent on things that you are good at. The third reason is that hiring a professional minisite designer will save you both time and money, and the design will be tens, if not hundreds, of times better than your design.