During this post I will disclose to you some realities with regards to advertising and marketing, with a focus on print ads, which you have most likely never read before. Quite a lot of this material is extremely sensitive and because of this you’d probably never spot most of these tips published anywhere else.
I will be briefly outlining for you the latest selection of my most reliable copywriting and print ad design rules. These are standards that happen to have been used hundreds of thousands of times and go on to produce very good results. No matter what you’re promoting it is important to realize that you happen to be selling to humans. Your customers and prospects all eat, have hobbies and have issues with their kids, girlfriend or partner. These people most likely desire to be able to work not so much, look and feel more youthful and want to drop off a few pounds and do more exercise. Basically – they are normal people just like you and I. Human nature isn’t going to change. And that’s the key reason why the suggestions listed below will certainly apply now just as they did 9, 31, as well as 80 years ago, so here we go.
Promote the results, not the characteristics or specifications. Could it help you save time, will it help make you more attractive or healthier, save you money etcetera.
Reduction does not sell, remedy does! – More or less all testing with regard to advertising and marketing indicate that people will do little to avert problems. However, they are willing to do nearly anything to treat present troubles. Totally focus on solutions and your returns would certainly increase.
Give away a bonus offer or perhaps something absolutely free! In many cases you may secure the sale merely because of the bonus items which come with what you happen to be selling. The perfect bonus products are usually information products like free reports and audio CD’s mainly because these products cost you little to produce and have a high perceived price. Don’t be scroogy – the better the perceived worth of the bonus, the more you are likely to sell.
Researching clearly shows that marketing campaigns that come across like editorial stories end up getting five times more readership compared with ads which obviously resemble advertisements! – Right now there are virtually no regulations determining what advertising have to appear like. Men and women rarely decide to buy magazines and / or papers in order to read the ads. You, me and everybody else, purchase the papers, the mags or watch the television for the content. By having your advertisement appear just like a story in the particular publication you will certainly get significantly more sales.
Whenever you do not currently have a high quality, personalized, organized and well-timed follow up approach which hits your prospective buyers with your sales message at least three to seven times, you’re losing some easy money! The bottom-line is this: following up will most likely grow your income radically. Believe it or not, writing multiple follow-up emails can possibly boost product sales by eighty to four hundred percent or sometimes a lot more! Here is the classic approach that Hair salon / spa business owners take. These people post out some sort of offer to their subscriber list and sit back and hang around for the jobs or the telephone to ring. Okay, you may very well have a bit of success. However it’s just a drop in the ocean in comparison to what you could possibly get if you followed up 4 to 8 times. Will that require any work? Short reply is Yup! Yet you can systemize it and make it automatic. And that is where e-mail marketing can work for you. Think about an automated follow up strategy posted directly to your potential clients email mailbox. The moment you have set this up, it will now continue to be sent to all your prospective buyers who’ve provided you with their email address. Keep in mind this works on your behalf twenty four hours a day, 7 days a week and never needs a holiday, the truth is you don’t even need workers for this to function. I’ve personally seen a Hair salon send out 3 emails promoting a special function. Within just a few short minutes of the very first email going out the telephones began to ring. And this carried on for over a week as qualified prospects checked their emails and reacted to the special offer. The consequence ended up being around $20,000 in sales created due to e mail marketing. Is your business doing that?
I hope these suggestions will give you some fresh thoughts and reveal to you a different way to look at and review the performance of your print ads. Do not forget, it is really all about the final result. The only element which matters in advertising and marketing is the outcome, the bottom line. Cute, showy, nice-looking, trendy and fashionable really don’t mean a thing if they do not generate you money.
With regards to the writer: Neville Pettersson is the creator of the NZ Print Ads Writing Guide. He runs an marketing company in Christchurch making print ads coupled with constructing websites. To make sure that you are writing the most effective print ads for your business get a copy of the New Zealand Print Ad Writing Guide today.