What is an Electronic Billboard?

An electronic billboard is basically a large (or even giant!) screen made up of LED (light emitting diode) bulbs whose lights are arranged and timed to create static, changing or full motion text and images. Bring your business into another level by trusting a signs Sydney who can design a better advertisement billboard for you. It can also go by these names:

Digital billboard
Digital, electronic or video display
Electronic message sign or board

It can be thought of as being similar to a digital photo which is made up of pixels. However, on an electronic billboard, pixels are LED bulbs. Unlike a digital photo, the resolution is not determined by how many pixels the board uses, but how close together the pixels are. The closer together they are, the more realistic the image that can be produced.

The simplest and least expensive are monochrome boards that use one color (usually red or amber) LED bulbs to create text messages or even simple pictures. More complex boards can produce multiple color, television-like images since each pixel has three color LEDs (red, green and blue, also referred to as RGB) just like a television or computer screen. Images created for the billboards, whether simple or complex, are controlled by a combination of hardware, computers, software and Internet connections, usually remotely.

Though typically used outdoors for advertising, some electronic billboard equipment can also be used indoors for retail, restaurants, trade shows, entertainment and sporting events. Other uses both indoors and out can include traffic alerts, directional signs and safety information (such as in construction zones).

Dynamic Digital Signage and Flexible Advertising Advantage

Unlike standard billboard signs made of paper or vinyl materials which remain in place for weeks or months at a time, electronic billboard images can be quickly and easily changed, even within minutes and sometimes remotely. This allows an advertiser to start, stop or change promotions to take advantage of short-term opportunities and frequently changing data.

The ability to change digital signs quickly, frequently and/or remotely is referred to as dynamic digital signage. Some applications of this technology could include:

Restaurant menu boards that change according to time of day.
Directional signs that may change from day to day, such as for events, conferences and trade shows.
Advertising tailored for specific marketing demographics and locations.

This can help reduce costs for physical signs and provide more effective communications.
How Electronic Billboard Advertising is Sold

Electronic billboard equipment can be sold direct to businesses to use on their own properties.

Ads can also be purchased on existing electronic billboards. These types of ads more resemble radio advertising in that advertisers purchase time on the billboard based on dayparts such as morning drive, daytime, afternoon drive, nighttime and overnight. Usually this time on the board is sold through local, national or even international media networks.

Images on electronic boards can be set to change every 4 to 10 seconds, depending on the equipment used and/or the advertising time package purchased.

Advanced electronic billboard technology can even offer interactive features to engage audiences.

Challenges

With the flexibility and high impact that electronic billboards can offer, one might think that they are a natural advertising choice. However, there are some significant issues that have plagued all billboard advertising for decades which are getting even more challenging with the advent of digital.

Driving Safety. Drivers have a myriad of distractions while on the road. An eyecatching billboard can divert drivers’ attention so much that it could cause accidents. This is especially the case with digital boards that may have animated effects.
Local Regulations. While some communities welcome the addition of electronic billboards to the landscape, others are adamantly against them because they feel these boards visually pollute the environment. Some communities have very restrictive rules regarding placement and specifications for either safety or zoning issues. Sometimes getting approval can be a long process, delaying the marketing benefits that could be realized. These regulations are of most concern to businesses that are purchasing their own billboards. For those who are only purchasing time on an existing billboard, this is less of a concern since the board’s owner has likely resolved any regulatory issues prior to installing the equipment.

Prior to any purchasing any electronic billboard equipment or ad time, advertisers should thoroughly investigate any local regulations that may apply. Consult with outdoor advertising networks and manufacturers who have experience in dealing with these issues.
Are Electronic Billboards Green?

Since electronic billboards typically use LEDs, the light produced is more energy efficient than standard light bulbs. But they are likely to become even more efficient as LED technologies continue to evolve and are integrated into the boards. They also eliminate the use of paper or vinyl products that would be used for traditional poster-type billboards.

Depending on the definition of “green,” some communities may consider the use of illuminated signs as incompatible with the surrounding natural environment. As mentioned earlier, similar complaints have been an issue for all billboards over the years, prompting the development of the Highway Beautification Act of 1965 in the United States.
Best Practices

As with standard billboard advertising, these best practices apply to digital as well:

High Contrast. There must be high degree of contrast between the message and the background. Light and muted colors can wash out on digital boards. So stick with bright and bold contrasted with darks.
Simplified Message. Viewers have only a few seconds to see your digital message. So only limit your message to 10 words or less and one main idea.
Go Large. Make both text and images large for quick reading at distances of hundreds of feet and while speeding past at up to 55 miles an hour. Even if being used for pedestrian traffic, it still applies since it may be competing in a visually noisy environment.
Location, Location, Location. Make sure you place your digital ad message where your most likely customer prospects will frequent.
Repeat, Repeat, Repeat. Because of the swiftly shifting messages on electronic billboards, you do need to keep repeating your message over time to make sure it has the best chance to be viewed by your target audience.

In today’s mobile, cable television and Internet marketplace in which ads can easily be turned off, electronic billboards can provide an always-on advertising channel for your message. Get in touch with makers of signage for your business.

Bathroom Renovation Ideas – Be Prepared And Inspired

Are you tired of the look of your current bathroom layout and feel that it needs a total upgrade? If so you are one of the many people who don’t particularly like the way their bathroom looks. The bathroom is probably the most overlooked room in your home because most people do not feel that the amount of time they spend there warrants the expenditure of money or energy on undertaking a renovation project. Explore our menu and see what country style bathrooms has to offer. Window replacement Sydney guys will suit it according to the size of your window during installation.

This is in fact quite wrong as a recent study indicates that women will, on average, spend the equivalent of 2 years and 9 months of their lives standing in front of their bathroom mirror fixing their make up and ensuring that they look ‘just right’ before venturing out of the house.

In reality the bathroom home improvement is easily the best place to start you renovation work as you can accomplish quite a transformation with a little imagination, a splash of flair and, of course, a few basic building skills. If you are interested in upgrading your bathroom, but really don’t know where to start, do some research so you can consider the options that are open to you.

The ease of undertaking a bathroom renovation is due to the fact that the average bathroom is quite small in size and therefore a fairly modest remodeling program will have some marked results. Most bathroom renovation ideas are often centered on a replacement of wall and floor tiles as well as the inclusion of new fixtures and fittings. Don’t be put off attempting the project if one of your bathroom renovation ideas includes enlarging the space. The chances are that extending the area of you bathroom will not be too difficult as it could be as simple as removing an adjacent closet or a dividing wall. You will be amazed at how even a relatively small increase of the bathroom area can have a remarkable effect on the look and feel of the room.

Summon Up The Courage And Implement Your Bathroom Renovation Ideas!

Don’t be put off by the big jobs – stripping down the entire bathroom may look like a complicated job but, in all reality, it is quite simple and requires little more than some hard labor by you (and maybe a friend or two). If you are ever going to introduce some good bathroom renovation ideas then you have to get out of your comfort zone and learn some of the skills needed to undertake the work.

If you really are a novice when it comes to renovation work, then it may be in your best interest to engage a professional builder for some aspects of the job. This way you can observe how he approaches the job and you should also be able to throw a few relevant questions his way. Take time and study how to operate the particular power tools needed on the job. Quite often you can download from the internet some quite well presented instructional guides which show you how to use various power tools.

Before you start the bathroom home improvement ensure that you put together a realistic costing for your bathroom renovation. Check some of the online specialty bathroom websites and put together a pricing list for the fixtures such as vanity, light and toilet fittings. We all dream about having gold taps and features in our bathrooms, however, the reality check is that the cost for most people would be prohibitive and well beyond their budget.

When deciding on the look of your bathroom just remember that for many people the bathroom is a private get-away where they like to relax and have a little solitude. If you want to create a sense of tranquility then you should consider going with a classic style that incorporates crisp colors with minimal clutter. By doing this you can create a soft feeling of light and space so that your bathroom becomes a welcoming retreat. If, however, you want to make a statement and don’t particularly want to have to queue to get into your bathroom then go crazy with your creativity and splash around as much color as you like.

Before your bathroom remodeling ideas get the better of you be aware that the whole project will take some time and, unless you engage a professional or take time off from work, there may be some inconvenience while you squeeze the work in at night or during the weekends.

A Word Of Caution

Try to adopt a patient approach and don’t be put off if you initially make a few small mistakes. Even the experts make mistakes at times and even the best bathroom renovation ideas have some inherent problems that will need some corrective action at a later date. Be patient and most importantly, be happy with the thought you’re your workable bathroom renovation ideas are not so difficult after all. With a little forward planning and creativity your new look private oasis can transform before your eyes.

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Bathroom Renovation Guide – Know the Costs of Showers and Bathtubs

Bathroom is one place you can relax after a day’s work. You can take soothing baths as long as you please. With such comfort you are provided, you have to maintain this area at its best condition. Remodeling it would be a nice idea. And in this task, you have to choose whether you want to have a shower or bathtub installment. If you have enough budget, then you can go for both. Our new kitchens Sydney offer a wide selection of styles with endless design and layout possibilities. It’s easy to increase the comfort and value of your home for years to come without spending a fortune of home glass repair.

First of all, work up a budget. Compare the costs of each fixture. You need to specify the characteristics of either the shower or bathtub. For example, list down the material composition, style and color. You can then scout for prices of these in online stores and local shops.

And to maximize your use of online sites, you can consult contractors and builders sites. Some of these sites have bathroom renovation cost calculators. You will see in this particular page the list of the specs of a bathroom layout, size, tiling and varied contents from sinks, showers and tubs. You can also choose from the quality descriptions – basic or standard, premium or customized. Then each of your choices will have equivalent costs. Here is a sample computation – a small bathroom to be tiled from walls to floor using standard tiles will cost about $22 per square feet.

Last point to note in budgeting, you need to consider labor costs. You have to hire services from professionals especially if you want new electrical wiring and pipe work. Some builders’ sites and hardware stores you might be buying your materials from have a list of electricians and plumbers.

Showers

There are many types of this fixture that are usually built with heat-resistant plastic and stainless steel. There are six popular mixers currently available in most markets and locations. They have varied features and such characteristics contribute to their pricing.

The most common type for DIY solutions is the push-on mixer. This is very cheap and installing it only requires you to connect it to the bath tap. However, you might encounter difficulties in adjusting the water temperature as it is dependent on the tap. The bath/shower mixer has the same features as the previous type and is more suitable for installing with bathtubs. The manual mixer has a unit that needs to be attached to the wall. Its hot and water supplies can be connected via a single valve. This is more expensive than the other mixers.

The other three types belong to the more costly category. The thermostatic mixer is quite alike the manual type. However, its added features of having a built-in water temperature stabilizer and easy-to-use temperature control make it the most expensive model. The power shower is an electric pump driven type that can alter water pressure and temperature. This unit is relatively inexpensive but the costs you may need to install a cold water cistern and hot water cylinder may be pricey. It is best to have this type if you already have the two mentioned requirements. Lastly, the electric shower type is a wall-mounted unit. This needs to be wired to an electric power supply. The main disadvantage for this is the amount of electricity needed to operate it.

Bathtubs

This fixture has varied types. The models are different according to size, color, style and material composition. The most common types are the basic 5-ft. wall-to-wall built-in and freestanding models. Other home owners who want to achieve the antique look go for the claw-foot tubs. The most expensive types are the whirlpool, soaking and walk-in tubs.

The materials used are porcelain on steel, acrylic, fiberglass/gelcoat, composite, cast iron and cultured marble. The price depends on the brand, manufacture, material and style.

In picking out either or both fixture, you have to consider the special needs of some people living with you. Say, you have a baby, live with someone with disabilities, you need to make sure that the renovation can also accommodate their needs. For handicapped people using wheelchair, there are specific shower and bathtub types that can give enough space for their mobility device. Some remodeling services companies assist customers in picking out bathroom features particularly designed for babies or the handicapped.

Remodeling your bathroom is surely an easy task especially if you have everything planned out. Once you are done with this process, you certainly enjoy longer hours of comfort and relaxation in your new space.

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